HIDDEN - Merch
Brief
01
Create a merch-driven visual identity for my youtube channel HIDDEN inspired by run club and country club apparel. Center the concept around “Hidden Country Club,” incorporating horse-inspired elements and clean, classic typography. Promo video inspired by Illicitbloc & Sweet Hat Company brand & world building.
Concept
02
I’m a huge fan of run club, European, and country club merch so there was a perfect opportunity for me to design my merch around something I would want to wear too. Inspired by high-end apparel and my favorite animal (horse). I used AI for the horse, upscaled, and mocked up for sale.
HIDDEN / Members Tee
03
Tools used
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