Easton - Website

Brief

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Redesign website for Easton Training Center focused on driving conversions and improving usability. The site should be easy to navigate, clearly communicate class offerings and memberships, and include integrated e-commerce for gear and event sign-ups. It should also function as a blog platform for content and updates, with a clean, modern design that reflects the gym’s professionalism and energy.

Concept

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I used an aggresive font due to the nature of the client, I also used the same colors from their heritage logo and rebuilt their website from scratch, now doing over $240k/yr in merch sales and $1m/yr in membership conversions. 

Easton / Website

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Tools used

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